Emailing is the best concept for internet marketing. Through emails you can send the information about your product or services offered by you. Bulk email is when one email is sent to multiple recipients. The number of bulk email recipients per email can vary from the hundreds to thousands, to tens of thousands. Bulk emailing is generally used by companies to direct market services and goods to consumers.

Before we begin discussing the benefits of bulk emailing, it is important to separate the concept of bulk emailing from unsolicited bulk emailing, which is also known as spam. Spam has absolutely no benefits. It is unethical, notoriously low converting, and can even land you in jail – or leave you with millions of dollars worth of fines. Don't do it. On the other hand, bulk mailing is an excellent marketing tool that can be implemented in dozens of different ways – and has a number of different benefits.

The benefits derived from bulk emailing ultimately depend on how you implement it. For instance, one of the most used bulk mailing mechanisms is list-building. This is the practice of creating your own list by sending visitors to an opt-in form, where they can join your list.

One of the major benefits of this type of bulk emailing is that it allows you to pre-sell visitors before you attempt to sell them.

Another benefit of bulk mailing to your own list is that it allows you to perform statistically relevant tests on a regular basis. For instance, you can test out different subject lines to determine which ones will pull well. You can also determine what phrases will induce curiosity – and you can then implement them in your advertisements elsewhere.